یادگیری یکپارچه در بازاریابی بین‌الملل

یادگیری یکپارچه در بازاریابی بین‌الملل

Work integrated learning in international marketing: Student insights

سال نشر:

2018

نویسندگان:

Vinh Nhat Lu , Brett Scholz , Long T.V. Nguyen

تعداد صفحه فارسی/انگلیسی:

-

8

کلمات کلیدی:

Work integrated learning , Live business, projects Marketing , education

دانشگاه

RMIT University Vietnam

نشریه

Australasian Marketing Journal

چکیده مقاله

A B S T R A C T

This study explores students’ perspectives of live business projects, a form of experiential and work integrated
learning, as an assessment component in an International Marketing course. Twenty-two focus
groups were held with students participating in an international business plan competition organised at
an Australian university. Using thematic analysis, we focus on three dominant themes typical of the focus
group data: how live business projects prepared students for the future, how such projects motivated students
to engage with and take pride in their work, and how the students linked the projects to the wider
world outside of the university context. Live business projects might improve employability of graduates
and engagement with course content, but students also indicated that the increased workload may be a
source of stress. Educators should feel confident in the benefits of live business projects, but may also
need consider how to ensure appropriate levels of work and responsibility on students and maintain the
art of relationship management with industry partners

 

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